Frequently asked questions

NOVA builds AI employees for businesses: specialised agents, each responsible for one area, that you brief with a simple message. The first one, MILO, handles marketing. NOVA is operated by a company registered in the United Arab Emirates.

A specialised AI agent with one job, defined access and knowledge of your business. It is software, not a person: it always introduces itself as an AI and asks for your approval before anything sensitive.

You choose an employee, connect the accounts it works with, then message it what you need. It prepares the work, you review it, you approve it. NOVA is in development: this experience will open progressively in early access.

Because it’s where you already talk every day — no new tool to learn. The WhatsApp integration is in development and depends on approvals from Meta; a secure web space will also handle setup and approvals.

No. The goal is for everything to happen in the conversation. A secure web space will simply let you set up your account and connect your services.

No. No prompts to write, no automations to configure: you say what you want, and your employee takes care of it within the permissions you give it.

No. NOVA is an independent company. WhatsApp, Meta, Instagram and Facebook are trademarks of their respective owners; NOVA is not affiliated with, endorsed or sponsored by them.

MILO is being built to take care of your marketing: content for Instagram and Facebook, visuals and flyers, an editorial calendar, Google review replies and reports. These skills are in development or planned, and will be switched on progressively for early-access businesses.

Yes — once the feature is available, MILO will be able to publish to the accounts you’ve connected, and only after your approval. Publishing is currently in development.

Always. Nothing public goes out without your explicit approval: you review each proposal, edit it if needed, then approve it.

Instagram (professional account) and Facebook (Page) come first, along with your Google Business Profile for reviews. These connections depend on approval from each platform.

That’s planned: MILO will draft personal replies to your Google reviews in your brand’s voice and flag negative ones to you first. Each reply is published only after you approve it.

Yes. MILO will remember your logo, colours, tone and approved content to stay true to your brand, and will get sharper with your feedback.

MILO is planned at €99 a month, excluding applicable taxes. No payment is taken today; the price will be confirmed before any subscription starts.

No, there’s no setup fee.

No. The subscription will be monthly, with no minimum term.

Yes, at any time; cancellation takes effect at the end of the current billing period. You can also ask to leave the waitlist whenever you like.

Not today — the waitlist is free. Once subscriptions open, billing will be monthly at the start of each period, and you’ll be told before any payment.

No, prices exclude taxes. Applicable taxes such as VAT will be calculated at checkout based on your country and status.

A business account on the services your employee will work with — for example an Instagram professional account, a Facebook Page or a Google Business Profile.

From your NOVA space, through each platform’s own secure sign-in. You choose exactly which permissions to grant, and NOVA will never ask for passwords in chat.

We’ll check your accounts during onboarding. If a service can’t be connected, we’ll tell you clearly before you commit to anything.

Only to provide the service. We don’t sell your data, don’t use it for third-party advertising and don’t train our own AI models on your business data. Our privacy policy has the details.

It’s limited to the permissions you grant. Connection tokens are stored encrypted and are never shown to AI models.

Yes, at any time, from your NOVA space or in the platform’s own settings. Data obtained through that connection is then deleted within 30 days.

No. Every public or sensitive action waits for your explicit approval.

AXEL is in the works and no date has been announced yet. Join his waitlist to be among the first to know.

NORA is in the works and no date has been announced yet. Join her waitlist to be among the first to know.

ELIO is in the works and no date has been announced yet. Join his waitlist to be among the first to know.

Yes. You can join the waitlist of every employee you’re interested in; each sign-up is confirmed separately by email.